Our Story

Founded by fitness enthusiasts & active sports players Amol, Ajay & Mandar, Elemnt was created to serve the skin & body care, health & fitness needs of active men & women.

The idea of creating a skin care brand for active outdoor & sports men and women was conceived by Amol. Most parts of India are hot & humid and the current line of skin care products available for sports professionals do not fulfill the protective requirements. Amol, who is the founder of cricketgraph.com, wanted to create a mineral based sunscreen for the cricketing fraternity as there are not many native, locally produced alternatives.

As we test the waters with our first few products, we are exploring different avenues to bring other natural, chemical free and sports-friendly products to the market.

We want to build India’s first organic skin, body, health & wellness brand for active sports & outdoor enthusiasts.

Our Philosophy

From product conception, to product formulation and testing, our team of top scientists have created every product to meet the specific health & wellness needs of active men and women.

We’re proud to say that all products are formulated and manufactured in India. We have a strict ingredients policy which means all our products are 95% natural, with essential oils blends rather than ‘fragrance’. No parabens, silicones, sulphates, PEGs, TEA, DEA, plastic microbeads or MI. We never test on animals. Our products contain a potent mix of botanical ingredients, scientifically proven actives and vital skin nutrients – for healthy skin, no matter how hard you sweat. We are passionate about living your best active life and having great skin.